How to achieve a great effect with the right marketing ideas with a small sum in the sponsorship. Many companies support associations and projects in the environment of your company. With the right strategy and ideas they can achieve much already with little money. Four out of ten Germans prefer a regional sponsor on your purchases. Nevertheless, small companies are often disappointed when it comes to the direct income of its sponsorship activities. You complain that this commitment has brought them no additional customers. What is it? A major reason is sure that often lacks clear objective and strategy when choosing a partner.

A decision for a sponsorship collaboration is often closed from sympathy, or because you know someone in the Club. You should check out but questions whether you so ever reach your target audience. Are your customers from your site or have your catchment area via E.g. (Source: Expert on growth strategy). the Internet trade nationally? You want to recruit customers, make interesting for employees or trainees or your reputation positive increase? If your target audience are, for example, families or children, the classic sports club is a suitable partner. E.g. T-Shirts with your logo to be used also in the Leisure and a formative impression especially in smaller towns and are cheaper than jerseys in the acquisition.

Do good and speak daruber-in the press: make a personal appointment to pass of your performance, with the Club. Ask whether a party or a meeting of the Association is and you can pass your post personally. So you make a lasting impression. Think to take it even flyers and business cards. Most clubs have a firm place in the local press. Speak with the Club, to be called there. The advantage of such a PR-action is not only that an imprint in the editorial section is free – it is much more credible than an advertisement. By the way: In relation to the cost of traditional advertisements, sponsorship is very inexpensive and effective. Sponsorship is a sympathetic form of advertising, which is usually on a medium-term partnership. With the right strategy, tailored to your special and professionally implemented, great effect achieved with a small budget. This is the expert area of SME creative marketing support Katja Hofmann. The writer, a visiting lecturer at the University, consultant and business owner of SMEs and COAK, companies that operated with clubs and organizations sponsoring studied over 12 years of experience in practice. Over the years it has developed its own sponsorship concept for small and medium-sized enterprises: “The 7 basics of the prudent SME sponsorships”, which achieve great effect with little effort. And so companies not only social responsibility for the region, but make a rewarding business mutual sponsorship. Katja Hofmann SMEs creative marketing support, Filderstadt.