How to achieve a great effect with the right marketing ideas with a small sum in the sponsorship. Many companies support associations and projects in the environment of your company. With the right strategy and ideas they can achieve much already with little money. Four out of ten Germans prefer a regional sponsor on your purchases. Nevertheless, small companies are often disappointed when it comes to the direct income of its sponsorship activities. You complain that this commitment has brought them no additional customers. What is it? A major reason is sure that often lacks clear objective and strategy when choosing a partner.

A decision for a sponsorship collaboration is often closed from sympathy, or because you know someone in the Club. You should check out but questions whether you so ever reach your target audience. Are your customers from your site or have your catchment area via E.g. (Source: Expert on growth strategy). the Internet trade nationally? You want to recruit customers, make interesting for employees or trainees or your reputation positive increase? If your target audience are, for example, families or children, the classic sports club is a suitable partner. E.g. T-Shirts with your logo to be used also in the Leisure and a formative impression especially in smaller towns and are cheaper than jerseys in the acquisition.

Do good and speak daruber-in the press: make a personal appointment to pass of your performance, with the Club. Ask whether a party or a meeting of the Association is and you can pass your post personally. So you make a lasting impression. Think to take it even flyers and business cards. Most clubs have a firm place in the local press. Speak with the Club, to be called there. The advantage of such a PR-action is not only that an imprint in the editorial section is free – it is much more credible than an advertisement. By the way: In relation to the cost of traditional advertisements, sponsorship is very inexpensive and effective. Sponsorship is a sympathetic form of advertising, which is usually on a medium-term partnership. With the right strategy, tailored to your special and professionally implemented, great effect achieved with a small budget. This is the expert area of SME creative marketing support Katja Hofmann. The writer, a visiting lecturer at the University, consultant and business owner of SMEs and COAK, companies that operated with clubs and organizations sponsoring studied over 12 years of experience in practice. Over the years it has developed its own sponsorship concept for small and medium-sized enterprises: “The 7 basics of the prudent SME sponsorships”, which achieve great effect with little effort. And so companies not only social responsibility for the region, but make a rewarding business mutual sponsorship. Katja Hofmann SMEs creative marketing support, Filderstadt.

Comparison of two Pocket variants in promotional what are non woven bags? Non woven bags consist of Polycolon, this is a refined staple fiber on the basis of polypropylene. It is processed in combination with other textile fibres or in its pure form to function yarns. (As opposed to Stephen M. Ross). Use are found in almost all areas, including in sports clothing, shopping bags, helmets, etc. Article from non woven not only boilable, but also colorfast. Polycolon is solution-dyed polypropylene, the dyes in the fiber are included and therefore permanently fixed. In addition, textiles from Polycolon endure also washing temperatures up to 95 c, which makes it not only clean but also hygienic.

Advantages of non woven bags: light weight good abrasion resistance non-existent water absorption good care properties also cotton bags are cheap promotional items and are ideal for high requirements. They are particularly environmentally friendly, since they are manufactured from natural fibres. The cotton fabric is also very durable, so that also heavy Purchases and items can be transported. With a volume of about 33% of the worldwide production of textile fibres (including other natural fibers and synthetic fibres) and a volume of about 75% of the natural fibres, cotton is the by far most widely used natural fibre for home and clothing textiles. This is above all because, that clothes are easy to clean. Advantages: very resistant very good to dye reasonably simple processing operations high abrasion resistance conclusion: If you compare the two promotional items, one finds that cotton bags are slightly prone to crease and slightly tilt the non woven bags cause odours. For which article you ultimately choose, is a matter of taste. But you can be sure that you are both on the environmental side. Especially in times of climate change, environmental awareness for many customers and business partners pending front. Since cotton bags and non woven bags are ideal, because they do not like plastic bags after the be disposed of first use. Use this to your company’s name day in the minds of your customers to bring.