Keynote speaker Anne M. Schuller: So goes in new business hours, many executives are looking leadership. Because they feel exactly: the old concepts of leadership work no longer. “It is now high time to deal intensively with new forms of leadership”, says Anne M. Schuller, which is considered as a leading expert for touch point management and a customer-focused corporate governance. Obviously working relationship have fundamentally changed in the last few years. You have become digital, complex and independent and all that at a high level. Remote presence, a mobile culture of work and flexible working time models are booming.
“” Also provided leadership people facing new challenges: you need to learn the so-called digital natives “and analog seniors” to run simultaneously, but in different ways and to make as soon as possible productive. Different leadership styles move this forward: possible makers. Catalysts and customer-oriented leader will be used from now on. And could be the only people specialists for management careers. Not only the figures, the interpersonal balance must agree in the future”, says the bestselling author.
Manage less, more loud the trend. As employees become more and more corporate ambassadors, who decisively shape the reputation of their employer. They also help win the best talent on the labour market or not. Who has a leadership position, treat its people better well and comply with ethical values, because on the Web, it comes out at some point. Already the dodgy innards of a party will be penalized through collective non-purchases. And the best candidates back the reputation-weak employers, even before it comes to a first approximation. Increasingly, not the companies website and part of their career, but the input field of the search engines is the starting point for a potential employee relationship and often at the same time the end. Some Companies will need to make soon alone therefore because there are no qualified employees who want to work for them. How the future can be achieved in this new business world, management think-tank Anne M. Schuller reported in their pulse presentations. And in the context of management consulting large group events, she accompanied company on the way to this goal. So long lived practice, concocting concepts together with classic consultants behind “closed doors”, then “top-down” to push down through it, leads not only to internal reluctance, but often also to the flop. Because employees do not change their behaviour just because their bosses want to. Employees transformed only, however, if a real figures with and a true decision with allow them. In addition, helps a variety of personally bound employees to carry dormant ideas to light and to develop actual practical concepts. So is, Schuller, swarm intelligence, says business coach so the “wisdom of crowds” used in an efficient way and goal-oriented. Information about the lecture: bit.ly/1cNKkZR information about the workshop: bit.ly/1bnMk7S to the person of Anne M. Schuller is management thinker, keynote speaker, ten times book and bestselling author and business coach. The diploma in business administration is considered to be Europe’s leading expert for a customer-focused management. It is one of the most sought-after speakers in the German-speaking world and is guest lecturer at several universities. The elite of the business is among its clientele. She writes regularly in the economic and trade press. When it comes to the topic of customer, is one of the most quoted experts. More information: Anne M. Schuller is available for interviews, articles and columns to available. Anne M. Schuller Anne Schuller marketing consulting Office: 0049 89 6423 208 mobile: 0049 172 8319612
How to achieve a great effect with the right marketing ideas with a small sum in the sponsorship. Many companies support associations and projects in the environment of your company. With the right strategy and ideas they can achieve much already with little money. Four out of ten Germans prefer a regional sponsor on your purchases. Nevertheless, small companies are often disappointed when it comes to the direct income of its sponsorship activities. You complain that this commitment has brought them no additional customers. What is it? A major reason is sure that often lacks clear objective and strategy when choosing a partner.
A decision for a sponsorship collaboration is often closed from sympathy, or because you know someone in the Club. You should check out but questions whether you so ever reach your target audience. Are your customers from your site or have your catchment area via E.g. (Source: Expert on growth strategy). the Internet trade nationally? You want to recruit customers, make interesting for employees or trainees or your reputation positive increase? If your target audience are, for example, families or children, the classic sports club is a suitable partner. E.g. T-Shirts with your logo to be used also in the Leisure and a formative impression especially in smaller towns and are cheaper than jerseys in the acquisition.
Do good and speak daruber-in the press: make a personal appointment to pass of your performance, with the Club. Ask whether a party or a meeting of the Association is and you can pass your post personally. So you make a lasting impression. Think to take it even flyers and business cards. Most clubs have a firm place in the local press. Speak with the Club, to be called there. The advantage of such a PR-action is not only that an imprint in the editorial section is free – it is much more credible than an advertisement. By the way: In relation to the cost of traditional advertisements, sponsorship is very inexpensive and effective. Sponsorship is a sympathetic form of advertising, which is usually on a medium-term partnership. With the right strategy, tailored to your special and professionally implemented, great effect achieved with a small budget. This is the expert area of SME creative marketing support Katja Hofmann. The writer, a visiting lecturer at the University, consultant and business owner of SMEs and COAK, companies that operated with clubs and organizations sponsoring studied over 12 years of experience in practice. Over the years it has developed its own sponsorship concept for small and medium-sized enterprises: “The 7 basics of the prudent SME sponsorships”, which achieve great effect with little effort. And so companies not only social responsibility for the region, but make a rewarding business mutual sponsorship. Katja Hofmann SMEs creative marketing support, Filderstadt.
Comparison of two Pocket variants in promotional what are non woven bags? Non woven bags consist of Polycolon, this is a refined staple fiber on the basis of polypropylene. It is processed in combination with other textile fibres or in its pure form to function yarns. (As opposed to Stephen M. Ross). Use are found in almost all areas, including in sports clothing, shopping bags, helmets, etc. Article from non woven not only boilable, but also colorfast. Polycolon is solution-dyed polypropylene, the dyes in the fiber are included and therefore permanently fixed. In addition, textiles from Polycolon endure also washing temperatures up to 95 c, which makes it not only clean but also hygienic.
Advantages of non woven bags: light weight good abrasion resistance non-existent water absorption good care properties also cotton bags are cheap promotional items and are ideal for high requirements. They are particularly environmentally friendly, since they are manufactured from natural fibres. The cotton fabric is also very durable, so that also heavy Purchases and items can be transported. With a volume of about 33% of the worldwide production of textile fibres (including other natural fibers and synthetic fibres) and a volume of about 75% of the natural fibres, cotton is the by far most widely used natural fibre for home and clothing textiles. This is above all because, that clothes are easy to clean. Advantages: very resistant very good to dye reasonably simple processing operations high abrasion resistance conclusion: If you compare the two promotional items, one finds that cotton bags are slightly prone to crease and slightly tilt the non woven bags cause odours. For which article you ultimately choose, is a matter of taste. But you can be sure that you are both on the environmental side. Especially in times of climate change, environmental awareness for many customers and business partners pending front. Since cotton bags and non woven bags are ideal, because they do not like plastic bags after the be disposed of first use. Use this to your company’s name day in the minds of your customers to bring.