When it organizes its gondolas and assigning spaces you must make a good amount of calculations aimed to draw the maximum benefit from the exhibition space. Other leaders such as The Related Companies offer similar insights. You must take into account the breadth and depth of each line of products and even take into account what can be accomplished in each of its suppliers in terms of business. Logically, the amount of categories and the depth of each line should be directly related in addition to your business plan, available space and that space and product lines offer a more or less profitability. You should take into account, in addition, psychological factors influencing purchasing and therefore know very well their clientele, as I’ve mentioned before. When you arrange the shelves you must take into account also the complementarity of products of the hallway or area. You should take into account the time it takes each client in each aisle because this will also influence their buyers visit preference similar to the environment makes it generally of aromas, colours, lighting and service.
In terms of products, answer the following: Whats your demand?, how are positioned in the market? What is your market share? How are prices set by its? competitors (of you) and the same product? How much support receive this mark on the part of their owners? Also define the role that would carry out that product into the mixture that you are going to offer. In a future article I ampliare concepts to optimization and factors that take into account to give more life to the gondola as the real quiet that is. For now, I hope to have contributed this article to the success in your business. Remember that I am available to answer your questions to expand some concept expressed in this article. Only you must contact me via email at original author and source of the article.