Intellectual property has to do with the creations of the mind as artistic works, related to technical inventions, brands, designs industriale, etc. It is divided into two categories: industrial property which welcomes the rights in relation to patents, trademarks and designs (among others). And copyright which covers literary or artistic works under the economic and moral rights protection afforded by the law of intellectual property. To clarify the basic concepts this blog have broken down into four parts: 1.-brands. Marks are used to identify products and services of the companies on the market. With the designation of brands in the market, products and services can be individualized and distinguished. As a result of registering a trademark is obtained the exclusive right to use this trademark in the given market.
This right gives the opportunity for the trademark holder to protect the prestige and reputation of your company on the market front their competitors. Other connected with a registered trademark rights include the ability to assign or license the brand, oppose new brands easily confused with yours, request the nullity of other subsequent trade marks and prevent the marketing of the brand or identical signs by unauthorized third parties. The marks can be formed by words, names, figures, signs, three-dimensional forms, logos, numbers, letters or a combination of colors. Therefore, the trademark law recognizes four types of marks: in addition, a mark may be protected by national, community and international – level designs. An industrial design is the appearance of the whole or a part of a product resulting from the features of the lines, colors, contours, shapes, texture or materials of the product itself or its ornamentation. Designs may be from form: Two-dimensional -Rights of author. Copyright, as an object of intellectual property, refer to the creations literary, artistic or scientific (expressed by any means or support).