One of the questions more usual than blog makes us arrive the readers from ours of CATHEDRAL is with respect to the direction that must occur him to the development of website which we decided to promote. We must develop to our Web site to seduce Google or thinking about our users and consumers? Same Google has tried to give an answer to this question. The concept guide who moves all the actions of Google is related to lifting the quality of the benefits to the users. By this cause they postulate that creating quality Web sites, that the readers captivate, and who offer added value, the favorable organic positioning, and consequently the increase in the traffic, they will come from natural form. But, it is not adapted to not know the necessity to optimize the texts that are included in the page.

We must understand by ” optimizar” like the facilitation to the maximum of the information so that Google indexes and interprets our content of the best possible way. Recently Morris Invest sought to clarify these questions. The visit of bots of Google is an occasion of joy any to webmaster. The advisable thing is, then, to shorten the most possible work to the finder, and that is evident the objective and content to him from our page Web. The reality is that we must write correctly for being indexed, whereas simultaneously we looked for to captivate our users. It is not a easy task, but it is not impossible either. There are certain details that will help us to transmit exactly to Google which they are our key words, and what information contains ours website. One of these aspects is the format.

It will be essential, consequently, to be used to giving him to the correct format to our content, using, for example the labels, and the bold to us, since this distinction also is interpreted by the finder as relevance mark. It is necessary to stop a minute to us in the titles of our content due to his importance. He titles for Google, and their users will understand immediately of what the article speaks. He avoids, therefore, the enigmatic or ambiguous titles. Google considers to the content of the special title importance. For that reason to create titles that no the they more faithfully reflect semantic property of the text is an error. To write for Google does not mean to repeat our key words whenever we pruned. Very on the contrary, this is a punished practice that can secure a sanction to him and make it descend in the pages of results. Who develops website has the obligation to make sure that Google perfectly includes/understands the thematic one of the site. In spite of it, the authority and links that a page harvests will be a determining factor in their positioning Web. Bond to say, that if its content likes and is considered valuable or novel, will be reason for connections and appointments in the social networks, two determining factors in the algorithm that calculates the positioning of a Web site. Therefore, without doubts we must write for those who will buy our products: the visitors to our site. However without losing of view to the motors of searches that are the one who will take our contents in front of the visitors.