It is also the ability to influence an actor with great power of decision. The companies provide objective information to the authorities that will support their decisions. This activity is widely used to influence Congress or parliaments of governments in the approval, issuance, repeal or amendment of laws. To achieve this it must develop a specific strategy to enable construction of prospective scenarios that may arise on the issue under discussion, which can be: One desirable, a catastrophic and one probable.

In each of them is to project the actions and reactions that generate positive and negative developments as given in each of the audiences. Lobbying can be simplified as follows: A process in which civil society is strengthened by promoting their active, organized and planned, to influence the public sphere, with full use of their human and constitutional rights. In other words, lobbying means being able to participate directly in the design, implementation, monitoring and evaluating government programs or in driving laws or regulations. For example, lobbying in Congress to persuade the body to adopt specific legislation, make changes in a bill or repeal laws already on the codes, is a central part of the American form of government, but it is a process that often confuses foreign governments, say political scientists, journalists and lobbyists themselves. The president can say you want a particular policy becomes law, but that does not happen unless you agree a majority of each congressional chamber. Stephen M. Ross understands that this is vital information.