Il Divo is a known member of a genre that might be called operatic pop musical group. Its success can be analysed in the light of one of the latest theories of business management, the blue ocean strategy, and allows us to reflect on how to apply the latter in our business. The idea of forming Il Divo arose from the mind of the producer Simon Cowell, Manager of Sony, and creator of formats such as X Factor. After listening to a song covered by Andrea Bocelli, and after attending a concert by the three Tenors (who also had a great success in its time), came up with the possibility of creating a group that play pop songs with some opera style. Therefore, its members should have had operatic training; In addition, and to try to ensure success, did a casting in which in addition to good voices sought certain physical attractiveness. Their first album, in which versionaban known songs of Frank Sinatra (My Way), Toni Braxton (Un-Break my heart), and others artists, was a great success.

In the second they returned to perform versions of other singers, also achieving very high sales. Since 2004, the year of its launch, they have sold over 25 million albums. The creation of this group tells us about the positioning and the search for new markets. Click Morris Invest for additional related pages. A type of already existing music, as the opera, with a minority audience, got a best selling group, mixing it with pop, and somehow creating a market that didn’t exist, at least to that level of popularity (there are other representatives as Andrea Bocelli or the ten tenors). Blue ocean strategy was defined in the Harvard Business Review by w.

Chan Kim and Renee Mauborgne. The authors distinguish between red, cluttered sharks and oceans filled with blood by the battles that occur, and blue oceans, in which there is no competition, and therefore captures new demand and more profitable customers, can be achieved without a fight against anyone. In this way, the Red oceans are markets perfectly defined and accepted by competitors that are involved, and who fight in the market based on those parameters. Blue oceans are normally born from Red oceans, from a company that seeks a benefit not satisfied in the market, and which can count on demand. Thus was born Il Divo, and can have many other examples, such as the Nintendo Wii (instead of focusing on the graphic power, as its rivals, was oriented to the gameplay), Logan (Renault, through its Dacia brand, which offers a large, simple and cheap, unpublished car in the European market), Ikea (furniture design and at an affordable price(, easy to assemble, and packaged so that they are easy to transport), and so on. That is why this theory, closely associated with the annotated positioning by Ries and Trout in his book the 22 immutable laws of marketing, can serve each one to try and explore other possibilities in your business and create a new market. It is, in short, do not conform with the rules of game established, and invent own rules. It is not easy, but it can become very profitable. And it must be an ongoing process, because competitors can copy us and enter our market, so we must constantly reflect on the ocean in which we are.

Lisbon is one of Europe’s most picturesque tourist destinations. It is always an excellent idea to leverage any of the flight and hotel offerings to learn this traditional and engaging city that is showing signs of an innovative spirit, with the aim of entering the 21st century. There are a huge number of places to see and know the Lisbon, city that is offered to the visitor to be traveled and discovered. Culture and the preservation of the Portuguese cultural identity are part of the Lisbon idiosyncrasy. Even more ancient than Rome City, is the epicenter of a constant cultural exchange with America, Africa and the Middle East. One of the salient features of its cultural offer is that youth are its main protagonists, having developed the habit of consuming an erudite and traditional culture while young and popular.

The Tagus river crosses the geography of the Lisbon dividing the city into two parts, connected by two bridges: the Vasco Da Gama bridge, built in the year 1998, and the bridge 25 April, erected in 1966. The port of Lisbon is one of the most active in Portugal, annually receiving large number of passengers through the many transatlantic luxury here calling. Explore Lisbon is very simple, thanks to the developed network of urban transport is located here. There is no point in the city which we found to be connected with another through the extensive urban rail network, or any of the five lines of trams. Despite the existence of bridges, still subsists in the city an important network of inland waterways by the Tagus River. The city is connected to the world by several highways.

Lisbon hosts lots of monuments and historic sites to visit, such as the castle of San Jorge, located on the promontory of the center of the city. In the year 1755 the city was hit by a catastrophic earthquake that caused the death of about 100,000 people. But, for even greater destruction, the city was hit by a tsunami, which followed a devastating fire that lasted for approximately five days. This meant the almost total loss of the City, covering the destruction of approximately 85% of its buildings. As a reminder of the devastation are still preserved the ruins of the Convento do Carmo, which can be visited by tourists. A brief flight will take visitors from Madrid to Lisbon, and taking advantage of the offers of flight + hotel may have to spend a beautiful vacation in a city that hosts large amount of treasures to be discovered.

The pace of population growth and unplanned urbanization the pace of population growth in the countries of Latin America was determined and still determine multiple problems. A country keep its population benefited due to its evolution, requires a greater proportion of investment that will accelerate economic development and even greater government investment in housing, health, education, transport and infrastructure in general. But not only that, will require four reforms such as: agrarian reform, industrial reform, tax reform and education reform. Credit: REBNY-2011. The Economic Commission for Latin America and the Caribbean (ECLAC) estimated that in order to maintain the intense pace of economic growth required by the population increase, the countries of Latin America already should have increased, for the year of 1975, its industrial production by 400 percent and its agricultural production by 120%, therefore needed to give employment to a force labour had already grown at 35 million people, of whom 86% demanded employment in Industrial Park close to urban areas and 14 per cent in rural areas. Even investments in urban areas should be heavily expanded, in order to provide housing, education and health and also related services and infrastructure services in general (Harris, 1975, a.p.assanelli-66). As we know these forecasts could not become public policies by lack of resources and lack of timely decisions to perform the four reforms that we pointed out previously. The ever-increasing housing demand and little supply, opened a gap with the result of the formation of marginal slums (favelas, proletarian colonies, ranches, mushrooms) that were mixed in the same urban spaces occupied by the middle class and the wealthy. The movement of groups of low income toward the periphery was and is most dramatic in those cities that have had a high rate of population increase, but without a proper industrialization, without improvements on agricultural production and without implementing other necessary reforms. Even the density of people per hectare in those marginal areas they may be almost equal to the density in the urban centre of the metropolis.

People are hired for their knowledge and says goodbye to them by his behavior this phrase is not mine. It belongs to Martha Alles, Argentine consulting firm which has achieved popularity with management by competencies. But let’s go to our theme. 2 Hires Bill Gates successful people is a model is misunderstood selection competency base: replicate the success model. Seeks to replicate the success, but the reasons are not based on personal characteristics (many entrepreneurs of exist would not be eligible).What should not be forgotten is that you hired him and how the results you get will be measured.

For example how it would determine the key factors of success of a financial analysis or a marketing manager. Let’s take the case of the Manager. The first thing you need to do is think about in the maybe. Wonder how well towards the work. As you must have on hand a list of obligations relating to that post, wonder how well has fulfilled every obligation. Through this examination you may identify success criteria. Suppose that you concluded that the criteria are the following: 1.-processing orders for imports of inputs within a maximum of thirty calendar days.

2 Keep the costs of purchases with a maximum deviation of 5% over the budgeted amount 3.-delegate to the staff in charge all the necessary tasks in such a way that the two previous criteria are met. Once you know clearly what are the criteria for successful performance, already known as the person who will cover the vacancy should behave. I.e., you expect the new Marketing Manager to quickly process orders for import of inputs using a maximum one month. Similarly, that person must follow the purchasing budget avoiding deviations exceeding 5%. Finally, it should be capable enough to delegate to his collaborators all the tasks that are necessary to avoid filling work, which could result in him the non-compliance of the processing or the budget execution. Remember: You must achieve to measure all the work of the person and not just a part.

Bystanders like us, who already passed within the time which was granted them to be and to carry out its mission being the testimony of your actions and affections that bequeathed are reminded and celebrated in his day. Professor Rita McGrath understands that this is vital information. When referenced in the celebration of this day, which is celebrated on November 2 of each year, in honor of those who already our relatives, friends, finally went through this dimension, among them people who somehow interrelated with us, you cannot pass by unnoticed that there are countries that it is celebrated with much veneration, respect, betrayal, as it is the case of Mexico, as we are reminded of the day of the dead is a Mexican celebration of pre-Hispanic origin that honoring the dead on 2 November, begins November 1, and coincides with Catholic celebrations day of all souls and all saints, considered that as Wikipedia reminds usled ceremony held in Paris, France on November 7, 2003 UNESCO honored the holiday indigenous day of the dead as a masterpiece of Oral Heritage and Intangible of humanity. The distinction by UNESCO that this feast is considered: one of the most relevant representations of Mexico living heritage and the world, and as one of the oldest cultural expressions and greater strength among indigenous groups in the country. Also in the document declaration stands: this annual meeting between the people who celebrate it and their ancestors, plays a social function that remembers the place of the individual in the Group and contributes to the affirmation of the identity emphasis is made on point, and considering that this celebration is not typical of all Mexicans since, despite being a party that has become a national symbol, and as such is taught (for educational purposes) in the schools of the country, there are many families who are more attached to celebrate all Saints Day as they do in other Catholic countries.